2025 is right around the corner, but there's no slowing down now. Prep for a great new year starts now.
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Hey there!

 

Here’s to December! We can see the finish line, but there’s still a 40 yard dash ahead of us. While now isn’t the time to make drastic changes in your business, it is the time to brainstorm for 2025. 

 

As you’re planning for an even more profitable year, try some of these tactics and strategies.

 

Let’s get into it.


Data That Matters | Advanced Strategies
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The Key to Profitable Ads

To maintain growth and profitability, you need a deeper understanding of customer behavior, not just at initial purchase but across the funnel. In this article, we’ll explain why Lifetime Value (LTV):Customer Acquisition Cost (CAC) is the golden ratio for assessing the health of your ad strategy beyond single promotions.

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Efficient Media Planning | Advertising Strategies
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Uplevel Your Advertising Strategies

With the right approach, ads can increase sales by as much as 30%. However, that growth won’t matter if your media plan isn’t streamlined and set up for sustainable profitability. Here are six practical strategies to optimize your media planning and maximize your ROI.

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Shopper Insights | Success Story

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Grow New-to-Brand Customers with Ease

With a vast catalog, it became difficult for Express Medals to conduct deep dives on individual SKUs or categories to inform their advertising strategy. To maximize profitability, they needed a scalable solution that could provide insights into their entire marketing funnel, support ad execution, and drive sustainable growth.

Learn More

Levanta | Partner Spotlight

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The Definitive Guide to Affiliate Marketing

The foundation of the affiliate model is performance based marketing. In other words, marketing cost is dependent exclusively on results. With affiliate marketing, the cost (a commission) is paid only upon a sale. Win for the affiliate, win for the seller.

Download Now

Bonus Strategies

DIY or Agency?

Shopify

Competitive Analysis

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Is your eCommerce brand stuck? As marketplace fees rise and competition swells, you can no longer afford the “growth at all costs” mentality of yesteryear.

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Trellis is excited to announce the expansion of our industry-leading 4P demand generation platform to support Shopify store integration.

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To outperform the competition without sacrificing your margins, you need a deep understanding of your competitors’ strategies, strengths, and weaknesses.

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Ottawa, ON K2K 3G4

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